Monday 28 April 2014

Digital reaches the Queens Head in East Clandon

The local village pub has been a pillar of the small communities of the UK for centuries with the public house sometimes the only commercial premise in a small hamlet. East clandon is a beautiful pocket of the world in leafy Surrey only a few miles outside Guildford with a modest population of under 300. The local pub here is The Queens Head (www.queensheadeastclandon.co.uk) which is a traditional pub offering food and drink servicing the village and surrounding areas. The mark of how digitalisation is affecting every corner of our lives is quickly evident merely from their website which is not just some holding page with a phone number but a mobile optimised clean customer experience. The digital maturity continues inside with staff using tablets for orders retrieving up to date availability of food and efficient placement of orders. The pub also has a social presence on all the key sites combined with the use of QR codes to make it easy for customers to provide a review on trip advisor (www.tripadvisor.co.uk). All too much when all you want is a quiet pint and some pork scratchings?  Not really as the technology is in play to support the customer and much of this goes unnoticed if your not looking for it. What it means though is the digital reach of this small pub goes well beyond the local vicinity and gives a clear representation of what you can enjoy even if you are new to the area. Digitisation making your pint of bitter even more epic. 



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